Effortless and delightful customer experiences.

KUSTOMER

Effortless and delightful cutstomer experiences.

After exiting from Meta in 2022, Kustomer looked to rebrand as a way to signal a fresh chapter and a new strategic direction to the market.

I evolved their old chat-bot style symbol, keeping the idea but modernizing the expression. The new Kusty is the embodiment of their mission: Effortless delightful experiences that Kustomer enables across the world.

With his beaming grin and simple content expression he represents the supported and satisfied end customer. His cheerful sunshine yellow color expresses the optimism, energy, and warmth he has received enabled by our experience.

After exiting from Meta in 2022, Kustomer looked to rebrand as a way to signal a fresh chapter and a new strategic direction to the market.

The new visual identity strikes the balance between being people-centric and technology-rich. Their AI-powered platform enables agents to deliver exceptional, AI-assisted service, creating effortless and satisfying customer experiences. It emphasizes human outcomes and humanizes the stories behind every support interaction. The system, pairs supported customers and empowered agents with technology overlays, adding depth to the story and vibrancy to the experience.

Behind every support interaction is a human connection, and that’s what makes Kustomer unique.

My Role

Branding, Visual Design, Illustration

Credits

Gabe Larsen – CMO, Nupur Bhade Vilas – Head Product Marketing, Caroline Dangson – Product Marketing, Ryan Breneman – Growth Marketing, Josh Woth – Design & Illustration, Jason Tucker – Illustration, eight25 – Web Development, The 102 – Video & Event Production