Company

Company

APPZEN

Empower finance teams to save time, reduce spend, and drive growth.

APPZEN

Empower finance teams to save time, reduce spend, and drive growth.

Appzen aims to move finance teams to autonomous. They have a best-in-class AI Finance Platform and suite of purpose built AI models that enable saves time, reduces spend and drive grow for enterprise clients. 

I partnered with Appzen to revitalize the brand and re position it as an enterprise focused, deeply experienced AI platform. Amazon, Telsa, Airbus and over 25% of the Fortune 500 use Appzen. I created a design language that highlighted their powerful case studies to reinforce credibility and show their impact in the world. 

Appzen aims to move finance teams to autonomous. They have a best-in-class AI Finance Platform and suite of purpose built AI models that enable saves time, reduces spend and drive grow for enterprise clients. 

I partnered with Appzen to revitalize the brand and re position it as an enterprise focused, deeply experienced AI platform. Amazon, Telsa, Airbus and over 25% of the Fortune 500 use Appzen. I created a design language that highlighted their powerful case studies to reinforce credibility and show their impact in the world. 

I moved them away from their previous blues, magentas, and purples that they shared with many of their competitors and Appzen embraced a sophisticated dark chocolate brown and light ivory and bone color scheme. The elevated palette also featured unexpected and memorable pairing of coral and soft yellow. With bold Swiss type, and clean structured layouts the design language helped make the brand feel masterful and reliable. 

Also key to the design system were the development of product screen abstractions which helped describe the value of sofware that often had no UI, but was process enhancement. 

I moved them away from their previous blues, magentas, and purples that they shared with many of their competitors and Appzen embraced a sophisticated dark chocolate brown and light ivory and bone color scheme. The elevated palette also featured unexpected and memorable pairing of coral and soft yellow. With bold Swiss type, and clean structured layouts the design language helped make the brand feel masterful and reliable. 

Also key to the design system were the development of product screen abstractions which helped describe the value of sofware that often had no UI, but was process enhancement. 

 Logo, Branding, Website Design

Logo, Branding, Website Design, Illustration

Leah Kahn – CMO, Grant Davis – Creative Director, New Breed – Web Development 

Leah Kahn – CMO, Grant Davis – Creative Director, New Breed – Web Development 

Aaron Pedroza    |    Creative Director   |    NYC    SF    |    get in touch

Aaron Pedroza
Creative Director   |    NYC    SF    |    get in touch