Company
Company
MOTIF
The buildings that will define tomorrow, start in Motif today.
MOTIF
The buildings that define tomorrow start in Motif today.
Designed with both speed and project integrity in mind. Motif helps Architectural Engineering and Construction professionals sketch, build, collaborate, and share effortlessly with each other.
Built as a "Figma-for" Building Information Modeling software (BIM), Motif aims to capture the creation process from before inception to execution. As such the branding pulls from the language of ideation - inspiration swipe, drawings, renders, textures - overlapping and arranged as if we are peeking into the process in real time.
Designed with both speed and project integrity in mind. Motif helps Architectural Engineering and Construction professionals sketch, build, collaborate, and share effortlessly with each other.
Built as a "Figma-for" Building Information Modeling software (BIM), Motif aims to capture the creation process from before inception to execution. As such the branding pulls from the language of ideation - inspiration swipe, drawings, renders, textures - overlapping and arranged as if we are peeking into the process in real time.
With a soft launch & PLG approach the this early stage version of the website could not show product as it was still being iterated and developed in beta.
The Motif symbol itself is build around a curvilinear motif and feel architectural. Its' thick sturdy shapes are both strong and dynamic and their connecting intersections hints at collaboration.
With a soft launch & PLG approach the this early stage version of the website could not show product as it was still being iterated and developed in beta.
The Motif symbol itself is build around a curvilinear motif and feel architectural. Its' thick sturdy shapes are both strong and dynamic and their connecting intersections hints at collaboration.
My Role
Logo, Branding, Website Design
Credits
Amar Hanspal – CEO, Lira Nikolovska– VP Design, Escha Vera – Product Design, eight25 – Web Development
Amar Hanspal – CEO, Lira Nikolovska– VP Design, Escha Vera – Product Design, eight25 – Web Development
Projects
Projects

My Role
Logo, Branding, Website Design
Credits
Amar Hanspal – CEO, Lira Nikolovska– VP Design, Escha Vera – Product Design, eight25 – Web Development
Amar Hanspal – CEO, Lira Nikolovska– VP Design, Escha Vera – Product Design, eight25 – Web Development










Selected Works










Aaron Pedroza | Creative Director | NYC SF | get in touch
Aaron Pedroza
Creative Director | NYC SF | get in touch