Company
Company


MOTIF

The buildings that will define tomorrow, start in Motif today.

MOTIF

The buildings that define tomorrow start in Motif today.

Designed with both speed and project integrity in mind. Motif helps Architectural Engineering and Construction professionals sketch, build, collaborate, and share effortlessly with each other.

Built as a "Figma-for" Building Information Modeling software (BIM), Motif aims to capture the creation process from before inception to execution. As such the branding pulls from the language of ideation - inspiration swipe, drawings, renders, textures - overlapping and arranged as if we are peeking into  the process in real time. 

Designed with both speed and project integrity in mind. Motif helps Architectural Engineering and Construction professionals sketch, build, collaborate, and share effortlessly with each other.

Built as a "Figma-for" Building Information Modeling software (BIM), Motif aims to capture the creation process from before inception to execution. As such the branding pulls from the language of ideation - inspiration swipe, drawings, renders, textures - overlapping and arranged as if we are peeking into  the process in real time. 

With a soft launch & PLG approach the this early stage version of the website could not show product as it was still being iterated and developed in beta. 

The Motif symbol itself is build around a curvilinear motif and feel architectural. Its' thick sturdy shapes are both strong and dynamic and their connecting intersections hints at collaboration.

 

With a soft launch & PLG approach the this early stage version of the website could not show product as it was still being iterated and developed in beta. 

The Motif symbol itself is build around a curvilinear motif and feel architectural. Its' thick sturdy shapes are both strong and dynamic and their connecting intersections hints at collaboration.

My Role

Logo, Branding, Website Design

Credits

Amar Hanspal – CEO, Lira Nikolovska– VP Design, Escha Vera – Product Design, eight25 – Web Development


Amar Hanspal – CEO, Lira Nikolovska– VP Design, Escha Vera – Product Design, eight25 – Web Development

Projects 
Projects 
LOGO                  MOTIF.IO                  BRANDING 
 LOGO                  MOTIF.IO                  BRANDING 
motif_poster
My Role

Logo, Branding, Website Design

Credits

Amar Hanspal – CEO, Lira Nikolovska– VP Design, Escha Vera – Product Design, eight25 – Web Development


Amar Hanspal – CEO, Lira Nikolovska– VP Design, Escha Vera – Product Design, eight25 – Web Development

motif_logo
motif_symbol
motif_intro-2
motif_language
motif_web_HP
motif_mobile-web
motif_OOH-3
motif_3D
motif_jacket
motif_OOH
motif_patterning

Selected Works

KustomerProject type
DotmaticsBrand design
MavenlinkBrand design
Exact SciencesBrand Design
Whole FoodsPackage Design
Williams-SonomaPackage Design
SF AIDS FoundationEvent Branding
ApceraBrand Design
Mavenlink - 2018Brand Design
Mavenlink - 2015Brand Design

Aaron Pedroza    |    Creative Director   |    NYC    SF    |    get in touch

Aaron Pedroza
Creative Director   |    NYC    SF    |    get in touch