Multiple cancer early detection with a single blood draw.

I worked with the fantastic team at Prophet to develop a bold and friendly branding system for ExactScience's advanced early detection test for cancers.

Building off the ExactScience's "X" DNA helix symbol, I created rich illustration motif that zoomed into a drop of blood to revealed a microscopic landscape rich with activity and energy. Each illustration was built with a base set of icons that could be pulled out and individually used in the branding.

The abstract, yet scientific illustrations, combined with the expanded color palette and heroic shots of patients throughout their personal journey, create a fresh, hopeful, and active brand.