The world's largest R&D platform.

With over 2 million scientists across the world's leading scientific organizations, Dotmatics is the largest and most trusted R&D platform in the world. It's purpose is to advance the scientific enterprise by providing a platform to gather, understand, use, and share data, to enable scientists to find cures, invent better products, and improve life.

I partnered with Dotmatics in 2021 after their merger with Insightful Science to rebrand the company, design the website and then served as Creative Director for the growing creative team as the brand expression rolled out across all touch points.

I was part of the initial brand strategy team (along with Dotmatics senior leadership and the LINUS group) that developed the brand platform and brand story. Later I worked with Senior leadership across the platform and applications to define a portfolio strategy.

As the Executive Creative Director I helped our executive team sharpen our positioning, refine our messaging, and update our brand platform. That jolt in company trajectory sparked a rebranding effort which I led. Spoiler alert – 3 years later growth targets were hit, our workforce had grown another 30%, and yet another market segment was opening for us to capture.

Projects

IDENTITY & BRANDING DOTMATICS.COM MARKETING

BRANDING
MARKETING
MAVENLINK.COM
OFFICES
OSR
EVENTS
CAMPAIGNS

The concept of an unencumbered scientific ecosystem where every experiment matters, every possibility is on the table, and ideation and creativity are flowing from our scientist are the core of the visual language. The Dotmatics logo is has an extractable D with a square dot as visual reinforcement of the word “dot” and is representative of data passing through systems.

Each illustration uses the same circular footprint to establishes a common denominator of the experiment. The differences within the circle represent the variability within experiments. Additionally the burst like quality of the illustrations can be seen as pure creativity and an extension of the scientist that produced them. The branding also connects the experiment to impact in the world, folding in powerful imagery of humanity and innovation. Every Experiment Matters.

Every Experiment Matters. Each illustration uses the same circular footprint to establishes a common denominator of the experiment. The differences within the circle represent the variability within experiments. Additionally the burst like quality of the illustrations can be seen as pure creativity and an extension of the scientist that produced them. The branding also connects the experiment to impact in the world, folding in powerful imagery of humanity and innovation.

Identity & Branding

My Role

Visual Design, Strategy, Positioning

Credits

Meghan Heffernan - VP Marketing, Marta DeBellis - CMO, Thomas Swalla - CEO, Kristin Apple - President; Linus Group Jamie Bennett - Senior Strategist; Linus Group